It's not often you get to work on a project that truly makes the world a better place, so we were thrilled to help Howard regain its footing in the community and demonstrate that it was the same, dependable non-profit it's been for 70 years. We first proposed a name change. Howard Prep is short and lets you know that this is a place where people prepare for the real world. The new logo conveys the forward progress achieved by Howard's clients.
But a brand isn't just a name and a logo. We helped Howard solidify its mission and guiding values. We sat with the client and worked together on making sure we all knew exactly who Howard was and what they represented.
Our branding process starts with what we call a stylescape, which is a sort of mood board that will guide all subsequent design choices. Through constant communication with the client, we eventually arrived at an aesthetic that everyone was happy with.
Howard Training Center
Total Rebrand
2019
